It was determined by general staff consensus and the CBI consultants that the website needed to accomplish the following:
- Simplicity and Clarity
- Only feature key items above the fold
- SEO/SEM Optimization
- Social media and web 2.0 friendly (including hosting its own blog)
- Effective URL/Page Title naming
- Rich keyword implementation in content
- Raising Booking Conversions
- Easy to identify products
- Calls to action
- Budget options
- Easy booking
- Sustainable Street Cred (Teknomadics category!)
- Not whore out for sales – keep it grassroots-good-people status.
- Tell the world why AD is so bad ass.
If you have more suggestions, please send me an email!
Added per suggestions:
- Photographers section
Updated Screenshots of New Web site:
- Implement online media campaign